- Year
- 2021
- Location
- Milan, Italy 🇮🇹
- Venue
- Cà-ri-co cocktail bistro
- Role
- Projection & Visual Designer
- Production
- Cà-ri-co
The exhibition
Born inside Cà-ri-co, an experimental cocktail bistro in Milan, The Martini Room turned a single drink into a multi-sensory tasting environment. Mixology, video projection and spatial design were combined so that light, image and flavour became part of the same ritual, staged for a handful of guests at a time. Projection mapping wrapped the intimate space, its surfaces turned into a shifting backdrop calibrated precisely to the room's proportions. Rather than a gallery piece, this was hospitality reimagined as immersive design, a small footprint that demanded the same technical rigour as a large exhibition. The concept later evolved into The Negroni Room, a full-scale tasting experience developed in collaboration with Campari.
My contribution
Working alongside lighting designer Fabio Carpini, I oversaw the technical setup of the projection system, managed the mapping workflow and system calibration, and adapted the visual content to demonstrate the full potential of the immersive environment within the space. It was a compact, hands-on brief, fitting projection and visual design to an unconventional venue where the audience sat close enough to touch the surfaces.
Gallery
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