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Immersive exhibition · Zentralheize

Inside Van Gogh

Over 500 works by Vincent van Gogh come to life at full scale in Erfurt, in a 360° multimedia journey through the artist's life and vision.

Year
2024
Location
Erfurt, Germany 🇩🇪
Venue
Zentralheize
Role
Project & Production Manager
Production
Crossmedia Group ·COFO Entertainment
Inside Van Gogh, immersive exhibition in Zentralheize

The exhibition

Inside Van Gogh fills the Zentralheize in Erfurt with more than 500 of Vincent van Gogh's works, brought to life through large-scale projections, music and scenographic design across a fully immersive 360° journey. Sunflowers, Starry Night and The Potato Eaters expand to architectural scale, drawing visitors into the colour, turbulence and tenderness of the artist's vision. The path moves through Van Gogh's life and inner world, punctuated by a kaleidoscopic Mirror Room and a poetic VR experience that offers a dreamlike perspective on his imagination. Hosted in Erfurt's former central heating plant, the industrial volume of the Zentralheize gives the projections a raw, monumental canvas well suited to the intensity of Van Gogh's late paintings.

Inside Van Gogh, immersive exhibition in Zentralheize

My contribution

As Project & Production Manager, I led the initial planning phase, spatial layout, immersive path design, scenographic concepts, technology selection and graphic installations. On site in Erfurt, I oversaw the setup, working closely with German co-producer COFO Entertainment and the Italian technical team to coordinate the installation of the video content and every immersive component across the venue.

All media shown is used for documentation and portfolio purposes only. Rights belong to their respective owners.