Inside Dalì

Inside Dalí is a world-class digital art experience that immerses visitors in the surrealist universe of Salvador Dalí. Produced by Crossmedia Group with the official support of the Gala-Salvador Dalí Foundation, the exhibition blends high-resolution projections, spatial sound, archival materials, and visual illusions to celebrate the life and work of one of the most iconic artists of the 20th century. Following its world premiere in Florence, the exhibition reached New Zealand for the first time in May 2022, opening at Spark Arena in Auckland. Visitors were invited on a poetic multimedia journey through Dalí’s dreamlike imagery, philosophical obsessions, and revolutionary creativity. The immersive format, powered by cutting-edge visual technology, offered a unique opportunity to connect with Dalí’s imagination in a 360° audiovisual space.

Location

Auckland (New Zealand)

Client

Crossmedia Group & Live Nation

Role

Project Manager

Year

2022

For the Auckland production of Inside Dalí, I was in charge of remote coordination and production supervision together with the Crossmedia Group production team. I maintained close communication with the local organizers and ensured that the technical and curatorial vision was implemented accurately. This included overseeing the adaptation of the original layout, content delivery, and providing support for the installation — ensuring a faithful execution of the immersive narrative initially designed in collaboration with the Gala-Salvador Dalí Foundation.