Martini Room by Cà-ri-co
The Martini Room was born inside the experimental cocktail bistro Ca-Ri-Co in Milan. Conceived as an intimate immersive experience centered around the iconic Martini cocktail, the project combined mixology, video projection, and spatial design to create a multi-sensory tasting environment. The room was later rebranded as The Negroni Room, evolving into a full-scale tasting experience in collaboration with Campari, while maintaining the original immersive setting developed.
Location
Milan (Italy)
Client
Cà-ri-co
Role
Projection & Visual Designer
Year
2021
In collaboration with my friend and lighting designer Fabio Carpini, I oversaw the technical setup of the projection system and the immersive environment within the room. I managed the mapping workflow and system calibration, and adapted sample visual content to demonstrate the potential of the space. Our work enabled the venue to deliver a seamless and engaging multisensory experience for guests from day one.
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