Martini Room by Cà-ri-co

The Martini Room was born inside the experimental cocktail bistro Ca-Ri-Co in Milan. Conceived as an intimate immersive experience centered around the iconic Martini cocktail, the project combined mixology, video projection, and spatial design to create a multi-sensory tasting environment. The room was later rebranded as The Negroni Room, evolving into a full-scale tasting experience in collaboration with Campari, while maintaining the original immersive setting developed.