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Immersive exhibition · Cattedrale dell'Immagine

Da Vinci Experience

International debut

Leonardo's world rebuilt from the ground up inside an 11th-century Florentine church, the immersive debut that launched an international touring format.

Year
2017
Location
Florence, Italy 🇮🇹
Venue
Cattedrale dell'Immagine
Role
Scenographic & Technical Assistant
Production
Crossmedia Group
Da Vinci Experience, immersive exhibition in Cattedrale dell'Immagine

The exhibition

Da Vinci Experience premiered in the deconsecrated 11th-century church of Santo Stefano al Ponte, the Cattedrale dell'Immagine in the heart of Florence, a space that already carried centuries of history before anything was projected onto its walls. The show celebrated Leonardo across science, engineering, art and invention, rebuilding his world from the ground up. Visitors moved through 360° projections with Dolby surround sound and video mapping, VR simulations, life-sized replicas of Da Vinci's flying machines and a 10D cinema. This was the Florence edition that launched the international tour, a format that would later travel to more than twenty cities worldwide and introduce audiences everywhere to an immersive way of meeting the Renaissance master.

Da Vinci Experience, immersive exhibition in Cattedrale dell'Immagine

My contribution

This was my first time working inside the full production cycle of an immersive exhibition. I handled scenographic and graphic setup, helped define the visual language, integrated the VR devices and supported the initial calibration of the projection system and the on-site preparation. Every project until then had taught me something in isolation; this one taught me how the pieces fit together, giving me a foundational understanding of how immersive formats are actually built.

All media shown is used for documentation and portfolio purposes only. Rights belong to their respective owners.