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Immersive exhibition · Cattedrale dell'Immagine

Da Vinci Experience

A renewed Florence edition of a show that toured more than 20 cities worldwide and welcomed over 1.5 million visitors.

Year
2022
Location
Florence, Italy 🇮🇹
Venue
Cattedrale dell'Immagine
Role
Project & Production Manager
Production
Crossmedia Group
Da Vinci Experience, immersive exhibition in Cattedrale dell'Immagine

The exhibition

Da Vinci Experience is an immersive journey into the mind of Leonardo da Vinci, uniting his art, inventions and scientific insight through projections, spatial sound and interactive installations. First premiered in Florence in 2016, the format went on to tour more than 20 cities across Europe, Latin America and Asia, drawing over 1.5 million visitors. For 2022 it returned home to the Cattedrale dell'Immagine, the church of Santo Stefano al Ponte, in a renewed version with updated design and content, while preserving the immersive language refined across the international tour. Life-sized machine replicas, 360° projection and a carefully staged visitor journey brought Leonardo's world back to the Florentine church where it all began.

Da Vinci Experience, immersive exhibition in Cattedrale dell'Immagine

My contribution

I contributed to the global success of this exhibition across 16 international editions, from Europe to Latin America and Asia, before collaborating on the renewed 2022 installation in Florence. As Project & Production Manager my work spanned technical planning, visitor-journey design and on-site supervision, ensuring a consistent immersive experience across diverse venues and cultural contexts.

All media shown is used for documentation and portfolio purposes only. Rights belong to their respective owners.