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Immersive exhibition · Fabbrica del Vapore

Inside Magritte

Surrealism at full scale, over 160 of Magritte's works and 40 million pixels wrapping a former Milanese factory in 360°.

Year
2018
Location
Milan, Italy 🇮🇹
Venue
Fabbrica del Vapore
Role
Project & Production Manager
Production
Crossmedia Group ·24 ORE Cultura
Inside Magritte, immersive exhibition in Fabbrica del Vapore

The exhibition

Inside Magritte transformed Milan's Fabbrica del Vapore, a former industrial complex, into one of the most technically ambitious immersive environments the team had built. More than 160 digitized works by René Magritte, from The Son of Man to The Lovers and The Treachery of Images, were projected across a 360° space using the Matrix X-Dimension® system and its 40-plus million pixels. Curated by Belgian art historian Julie Waseige, the exhibition paired a mirrored room with an Oculus VR experience that let visitors step inside Magritte's surreal landscapes and question, as the artist did, the line between image and reality. Soundscapes and interactive installations completed a full-scale journey into Surrealism, staged within the raw industrial architecture of the Fabbrica del Vapore in the heart of Milan.

Inside Magritte, immersive exhibition in Fabbrica del Vapore

My contribution

I co-managed the full execution as Project & Production Manager together with my colleague Giulia Raineri: coordinating local teams, supervising the installation of the multimedia systems and integrating every immersive technology within the Fabbrica del Vapore. Throughout the process we worked to maintain both the artistic and technical integrity of the show, carrying it from setup all the way through to opening night.

All media shown is used for documentation and portfolio purposes only. Rights belong to their respective owners.